Mobile advertising · Europe-wide
Advertising that moves the European internet.
Bruno Dvorský
Founder
Who is behind it
Bruno brought one of the first Cybertrucks into Europe at an age when most people are still finishing school. He also runs GrowSmart, a digital marketing agency, and it was that combination that turned the vehicle into an advertising service.
It started by chance. On a family holiday in Sri Lanka his grandmother got talking to other Czechs, and one of them turned out to have a son running a Tesla rental business. Back in Prague that led to a meeting, and at that meeting someone mentioned a man who was bringing one of the first Cybertrucks into Europe.
Bruno did not stay a spectator. He wrote a business plan, took it round investors and found one. And why go after it at all? His father had talked about the Cybertruck from the moment Tesla unveiled it. This was the first car Bruno could buy that would make him happy.
One vehicle has since become several, with a crew that runs them. So when you book a campaign, you are not waiting for the only Cybertruck in the country to come free.
Wrap and campaign
A made-to-measure full-body wrap. Design, print and application are all ours. You bring the brand.
Routes planned around your audience. City centre, festival, trade fair, showroom.
On the street every day, in front of a new audience every day. New message, new wrap.
Why it works
The Cybertruck is not another wrapped van. It is a vehicle people know from the internet and have almost never seen in the flesh. That curiosity goes to work for your brand.
01
You drive past a billboard. You slow down for a Cybertruck, turn around, and reach for your phone.
02
Every stop is a run of photos and stories. Your brand travels on them, further than the vehicle ever drives.
03
Routes are planned around the campaign. Prague city centre, a festival, a trade fair, a showroom, or across the country.
04
The vehicle moves all day. One location does not mean one audience.
Services
Advertising on wheels that takes attention wherever it arrives. Our vehicles are constantly on the move across the country and through central Prague.
The Cybertruck as the draw of your event: a launch, a trade fair, a festival, a branch opening. We recommend wrapping it; it multiplies the effect.
Just want to try a Cybertruck? We will lend it to you for a drive or a personal occasion.
Not sure which fits? Get in touch and we will advise.
Gallery
A selection from campaigns, events and outings.
Full galleryScroll →
Pricing
Private rental runs on fixed rates. Campaigns and event rental are priced per job, because the length, the route and how much of the vehicle we wrap differ every time.
Long term, wrapped
Custom price
Set by campaign length, routes and how much we wrap.
One-off, wrap optional
Custom price
Set by the date, the location and whether we wrap it.
Fixed rates
16,990 CZK/10 hours
Prices exclude VAT.
FAQ
Did not find your answer? Write to us and you will hear back by the next working day.
Wrapping takes days rather than weeks. We confirm the exact date once we know the scope and when the artwork lands.
No. Design, print and application are all ours. Bring the brand and an idea. If you do have artwork, you get a template with the exact dimensions.
Routes are planned around your audience. Most often central Prague, plus festivals, trade fairs and trips across the country and abroad.
Private rental runs on fixed rates: 16,990 CZK for 10 hours, 25,990 CZK for 24 hours and 39,990 CZK for 48 hours, all excluding VAT. For campaigns and event rental, duration, route and wrap coverage decide the figure, so each is quoted individually. Send the brief and you will have an offer the next day.
Yes. Event rental is one of the three services. We bring the vehicle and crew, and can wrap it for the occasion.
Yes, for a drive, a photo or film shoot, or a personal occasion. We brief you before you drive.
Yes. Long-term campaigns include photos and video from the road that you can use on your own channels.
No. Cybertruck.eu is an independent service operated by AUTOMEE s.r.o. and is not affiliated with or endorsed by Tesla, Inc.
Enquiry
It takes a minute. You will hear back with a tailored quote by the next working day.
How it will go
You hear back within 24 hours
Usually sooner on a working day. No call centre. The person who will run the campaign writes to you.
We propose an approach and a price
A concrete plan: how much gets wrapped, routes, dates and cost. No obligation.
We agree the dates
Wrapping takes days, not weeks. After that we simply drive.
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